THE MOST EXPENSIVE TICKET - MOBIL
51% of traffic accidents in Colombia involve a motorcycle, mostly because riders ignore traffic rules. And many of them keep breaking them, racking up fines like it’s no big deal. So, in collaboration with the traffic police, we turned what could’ve been just another ticket into a virtual reality experience, where, even if just for a moment, they lived the real consequences of not following the rules.
A way to show bikers that Mobil isn’t just about taking care of their engines, it’s about looking out for their lives too.
Film Case
VR Videos
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