INSANE HELMETS - MOBIL
In Colombia, there are about 12 million motorcyclists, and every year, around 3,200 lose their lives in traffic accidents. 40% could have survived if they had worn a proper helmet, but most people go for cheap ones that look cool but don’t really protect them.
To prove this, we created a fake brand called "Insane Helmets" and used real helmets from accident victims. We gave them eye-catching designs, added ironic messages and stats, and put them up for sale.
CASE FILM
DIGITAL/FILM
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