TUENTI - "TE LAS CANTO"
Why have consumers when you can have fans? Why make an ad when you can drop the next big artist?
TUENTI is a mobile phone company for Gen Z, and when it hit Ecuador, we knew a regular launch wouldn’t cut it. So we did something way cooler, we created a new artist: “Te las Canto” (like “I’m telling you” but through a song). A reggaeton group we slipped into radio and streaming, sneaking the brand’s perks into the lyrics.
We even took the group on tour across different cities, and at the end of each show, we dropped the big reveal handing out autographed SIM cards to every fan.
The launch was a total hit! Fans were blowing up radio stations requesting the songs, we spent a week in Spotify’s Top 20 Ecuadorian artists, and we even showed up at the Billboard Awards!
VIDEO CLIPS / FILMS
LIVE SHOWS
THE ARTIST
SPOTIFY
