TIKTOKMMERCIALS - DAVIVIENDA BANK
Turning old ads into great TikToks.
For the last 30 years Davivienda Bank made really fun ads, at least for OLDER people, so to be cool for the NEW PEOPLE, we needed to do something else. So, we open a TikTok account, BUT we only uploaded audios exclusively from OUR old commercials, and it became a massive trend. This is how Davivienda became the brand with the most followers on TikTok in Colombia, with the same old commercials, but performed by a NEW GENERATION.
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First TikTok success case in Latin America (2022)
1 Cannes Lions - Bronze - Media Lions 2022
1 Epica Awards - Bronze - Financial Services 2022
3 ElDorado - Bronze - 2022
1 Effie Awards Colombia - Silver - 2022
3 Echo Awards - 2 Silver, 1 Bronze - 2021
CASE STUDY
OLD COMMERCIALS
MASSIVE TREND ON TIKTOK
