CHANGING STATISTICS – ASPIRINA 100
In Colombia, over 54,000 people die every year from cardiovascular diseases. But there’s a more heartbreaking stat: many more die without ever truly living.
So, instead of just warning people about heart attacks, we decided to show them what the heart is really for. We found older adults at high cardiovascular risk and took them to do something they’d never imagined: jumping from a plane, riding a roller coaster, or simply feeling alive again — for the first time in decades.
A way to prove that Aspirina 100 isn’t just about preventing heart attacks. It’s about helping people enjoy the moments that make the heart worth having.
FILM "THE JUMP"
FILM "THE RIDE"
CASE STUDY